Visteon Gets An NFL license

The NFL license is one for replacement auto windshields with team logos lasered on. The NFL windshields are b-to-b auto supplier Visteon’s first consumer product and will initially be available with logos of the Chiefs, Broncos, Bears, Packers, Rams and Jets and sold through glass replacement retailers. Cost ranges from $200 to $600 depending on car type and labor charges.

Visteon eventually plans similar products licensed from NASCAR and its drivers, along with the MLB and NHL. It has taken on team sponsorships to enable local marketing efforts, which will include radio, print, direct mail and on-site efforts. Bob Reif at Endeavor, New York City, negotiated the deals for Visteon.