TAG & RCM Present: Youth Sports & Pro Franchise Valuations

TAG and RCM look at declining youth sport participation rates. What’s contributing to the decline? What might be a substitute for the once ubiquitous role of sports in the lives of American youth? Most importantly: What impact, if any, might pro sports franchises expect to see as a result of this trend?

AudibleSeptember 3, 2020 Comment

TAG & RCM Present: Pro Sports Team Valuations – Effects of the Pandemic

We built a quantitative model for looking at the valuations of pro sports teams, together with our friends at RCM and the students at UIUC and UCLA. As the world changes, we’re interested in seeing what our model says about pro sport team valuations.

AudibleJuly 30, 2020Comment

A Tale of Two Logos

Two different sports franchises, two different brand needs. How the Washington DC / Seattle case study demonstrates the power and importance of branding.

AudibleJuly 23, 2020 Comment

TAG & RCM Present: Pro Sports Team Valuations - A Factor-Driven Model

We built a quantitative model for looking at the valuations of pro sports teams, together with our friends at RCM-X and the students at University of Illinois, Urbana-Champaign. As the world changes, so too should our methods for looking at asset valuations.

Sports, Sports Marketing, Innovation, ConsultingAudibleJune 8, 2020Comment