Forbes Reports: Rams Valuation Now Worth Almost $1 billion

Thanks to a solid television deal and great appeal to sponsors

1

,the St Louis Rams Brand is now worth almost $1 billion, up

$21 Millon

from last year and up $172 Million from 2005.

Brand Management: 7% ($66mil) of the franchise's value is attributable to the management of Sales and Marketing by CMO,

Chief Marketing Officer

Bob Reif. 2

A football fan loves the game, as well as their team. It is not just a game for many people, it is a belief; and the fans believe in the brand. They connect on a huge level. It represents our country and everything American, and fans remain constant - regardless of individual team performances.