Forbes Says Rams Worth $908 Million

Pro football is the most profitable sport on the planet (mean operating income in 2006 was $17.8 million on $204 million in revenue. Let's Do The Math!

Rams sponsorship revenue up 25% on new partnerships.

The Rams do not disclose revenue breakdowns, but the team “reported $160[M] in total revenue” in 2006, with $100M of that coming from the league’s TV deals. The push to increase revenue started when Rams President John Shaw hired L.A.-based Endeavor Talent Agency President of Entertainment Properties, Bob Reif, “to help revamp the team’s approach to sales and marketing.” according to St Louis Business Journal

St Louis Rams are owned by Georgia Frontiere (60%) and Stanley Kroenke (40%), who bought them in 1972 and 1995 for $19 mil and $200 mil, respectively. Kroenke's net worth is $2.1 billion. 

See Forbes List for the rest of the valuation

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