Washington Redskins Ink Deal With Russell Athletic
The
Washington Redskin have signed a three-year sponsorship deal with
Russell Athletic
, expanding the athletic wear and equipment company's presence in the Washington market.
The agreement was negotiated by Bob Reif, President of Audible Marketing And Sports Agency.
The deal will include Russell's promotions on Redskins radio broadcasts, stadium signage and in-stadium video promotions, according to the company.
The Redskins and Russell declined to comment on the terms of the deal.
The sports apparel maker is a major supplier of uniforms and equipment to high school, college and professional teams.
Russell is a subsidiary of
Fruit of the Loom, Inc
., a
Berkshire Hathaway company
.
--Thomas Heath