Reif Scoring points with corporate partners including Anheuser-Busch, Cartier, Simon's Jewelers, MasterCard and U.S. Cellular

St. Louis Business Journal

Despite the uncertainty created by having a new coach on the sidelines, St. Louis Rams officials have been able to kick their marketing efforts up a notch -- to the point where sponsorship revenue is up 25 percent this year.

Rams officials have been able to sell out all of the luxury boxes at the Edward Jones Dome for the first time since 1997, which is no small feat for a team that went 6-10 last season and hadn't sold out the luxury boxes despite going to the Super Bowl after the 1999 and 2001 seasons.

Led by consultant Bob Reif of Los Angeles and supported by Rams front-office veterans James McCallum and Phil Thomas, the team is scoring points with corporate partners including Anheuser-Busch, Cartier, Simon's Jewelers, MasterCard and U.S. Cellular, to name a few. The Rams also are strengthening their connection with fans and creating a marketing program that is envied by other teams in the National Football League.

Now the Rams need to shore up their secondary in order to stop other teams from driving down the field and winning games on last-second field goals.

Bob Reif St Louis Rams Ticket Sales, Edward Jones Dome NFL Luxury Suite Sales