Midas to Sponsor IRL's Atlanta Race
HAMPTON, Ga. -- Midas Inc., one of the world's largest providers of automotive service, has reached an agreement to become the title sponsor of the July 15 Indy Racing Northern Light Series event at Atlanta Motor Speedway.
The Midas 500 Classic will take place on the 1.54-mile quad-oval at AMS. The Midas 500 Classic is one of two night races on the 2000 series schedule and will be broadcast live at 8 p.m. (EDT) on ESPN.
"We are excited to welcome Midas into our sponsor family at Atlanta Motor Speedway," said Ed Clark, Atlanta Motor Speedway president and general manager. "We look forward to working with them as they launch the 'New Midas' and are pleased that they selected AMS and the Indy Racing Northern Light Series as a marketing vehicle."
Atlanta Motor Speedway has played host to Indy Racing events since 1998. Scott Sharp is the defending champion of the event, as he edged Robby Unser for the victory last July.
"The 'New Midas' is a lot more than mufflers," said Wendel Province, chairman and chief executive officer of Midas. "We've expanded our services, have a new, clean look to our shops, and we're focused on building long-term customer relationships. The audience and excitement of the Indy Racing League are the ideal environment for the 'New Midas.'"
The Midas 500 Classic is the seventh of nine races on the 2000 IRNLS schedule. It is at Atlanta where the the chase for the Northern Light Cup and $1 million season champion's bonus will reach new heights.
"We're excited about the opportunity to work with an industry leader such as Midas," said Bob Reif, IRNLS Senior Vice President of Sales and Marketing and Chief Marketing Officer. "The Midas name is known worldwide for quality automotive service and is a good match for our superb product on the race track and loyal fans."
Midas is headquartered in Itasca, Ill.
Bob Reif Indy Racing League IRL Midas Sponsorship
The Midas 500 Classic will take place on the 1.54-mile quad-oval at AMS. The Midas 500 Classic is one of two night races on the 2000 series schedule and will be broadcast live at 8 p.m. (EDT) on ESPN.
"We are excited to welcome Midas into our sponsor family at Atlanta Motor Speedway," said Ed Clark, Atlanta Motor Speedway president and general manager. "We look forward to working with them as they launch the 'New Midas' and are pleased that they selected AMS and the Indy Racing Northern Light Series as a marketing vehicle."
Atlanta Motor Speedway has played host to Indy Racing events since 1998. Scott Sharp is the defending champion of the event, as he edged Robby Unser for the victory last July.
"The 'New Midas' is a lot more than mufflers," said Wendel Province, chairman and chief executive officer of Midas. "We've expanded our services, have a new, clean look to our shops, and we're focused on building long-term customer relationships. The audience and excitement of the Indy Racing League are the ideal environment for the 'New Midas.'"
The Midas 500 Classic is the seventh of nine races on the 2000 IRNLS schedule. It is at Atlanta where the the chase for the Northern Light Cup and $1 million season champion's bonus will reach new heights.
"We're excited about the opportunity to work with an industry leader such as Midas," said Bob Reif, IRNLS Senior Vice President of Sales and Marketing and Chief Marketing Officer. "The Midas name is known worldwide for quality automotive service and is a good match for our superb product on the race track and loyal fans."
Midas is headquartered in Itasca, Ill.
Bob Reif Indy Racing League IRL Midas Sponsorship