Comments from Tony George, Comments from Tony George, Bob Reif on Indianapolis 500, Northern Light Series

Q: Bob, do you care to comment on this question?

REIF:: I just think that whether we have nine races or 13 races, what's important to us is consistency and growth. And we had the opportunity this year, we had two opportunities to be in markets. Nazareth was one of them,

and Milwaukee was another. We're not interested in doing a one-year deal where we can have an event and then we have to leave town. That doesn't do anything for us and doesn't do anything for our consistency and our growth. We need multi-year deals in place. And that's where we want to be in aposition to show everybody that we're consistent and here to stay. And that's how you develop a fan base. That's how you get people to come to the races, because they know you'll be coming back year after year. You know, if you look at Phoenix, CART in its heyday wasn't much better than where we've been growing, and we've had 15 percent growth there this year. We're proud to say that. So we're proud of where we're going and we're going to continue to grow it. We just want people to know that.

Q: Either one of you gentlemen can answer this. Should the promotion of a race be done more by the track or the sanctioning body or working hand-in-hand perhaps is the best way in this day?

REIF: Well, I'll tell you, whatever works to sell more tickets... that's what I'm in favor of. I'm a fan of success. So if we can be successful by getting fans in the stands and we can do it, that's great. But we like people that are big boys and like to promote their races. And in some cases, we've got to do it ourselves. We are very flexible in making things work. And we believe we can sell our product better than anybody else can sell our product. So if we have to help folks do that, we've got the capability to do that. We've got the right people in the right places to make that happen.

Q: Thanks very much for being here.

REIF: Thank you.