Bob Reif And NFL Pro Player Naming Rights Deal
contend that Pro Player, an apparel company, successfully used its’ naming rights arrangement with Miami’s Joe Robbie Stadium to catapult from virtual obscurity to name brand recognition within the marketplace. This is, in all likelihood, due to facility name inclusion in all media coverage of the venue’s calendar of events, which includes the Florida Marlins of Major League Baseball, the Miami Dolphins of the NFL.
