RACHEL LINK

CHIEF REVENUE OFFICER

Rachel is involved on all projects across TAG’s client base and is responsible for sales strategy across all TAG’s verticals. With seven years of experience in the National Football League, with the St. Louis Rams, Rachel has developed a value proposition that is the core of her competitive advantage. While at the Rams, she increased revenue through new business by developing corporate partnerships with regional and national businesses. She sold the naming rights for the Official Rams Training Center (ContinuityX) and Stadium Clubs (Sub Zero, Jim Beam) pairing her marketing and sales skills to maximize revenue for the team. At every stage in her progression at the Rams, Rachel was a top revenue producer and consistently sold a seven-figure book of business.

An integral part of the team, Rachel developed a first of its kind NFL initiative to engage the female fan base-Pick 6 Discovery Retail. This program resulted in national recognition earning 2nd place for the Sammy Award at the National Sports Forum, NFL Retailer of the Year, and was featured in the Sports Business Journal as an innovative way to capture an undeveloped fan base. Rachel started her sales career as a Regional Brand Manager for G’Day Imports where she helped raise the seed capital to accelerate the business. Her responsibilities ranged from territory sales, new market roll outs, and marketing programming. Rachel graduated from Missouri State University with a BS in Organizational Communications and a minor in Sociology.