JAKE PHILLIPS

VICE PRESIDENT, CONTENT STRATEGY

Jake oversees the strategy ideation, execution, and activations of TAG’s clients. Prior to TAG Jake spent three years as Manager of Content Partnerships at the Direct Sports Network. There he was responsible for the strategy and expansion of the networks' growth. Jake negotiated, managed, and activated twenty (20) new partnerships. He expanded the company’s platform into three (3) new leagues rounding out the networks offerings to include approximatley half the NHL,  MLS, and the company's first league deal, NASCAR.  Additionally, Jake was responsible for DSN's social strategy, the strategic design of technology updates to the company’s network of apps, and implemented a number of advertising campaigns across ESPN.com, SBnation.com, and bleacherreport.com.

After Indiana State University, Jake accepted a  sales position as an Inside Sales Engineer at Loy Instrument, a company focused in commercial and industrial heating, and process applications. While at Loy, Jake generated over $1 million in sales year over year and expanded the company’s sales accounts nationally.