BOB REIF

CEO & FOUNDER

Bob Reif is the Founder of The Audible Group and is engaged on all TAG business. Over the course of his long career, Reif has transacted over $10 billion in Sports Marketing / Media Rights Agreements, including ten (10) Naming Rights deals and multiple Television Rights agreements, all of which have contributed to his deep relationships across the industry.

Reif began his sports career in 1991 at IMG, the world’s largest sports  marketing agency where he sold endorsements and sponsorship’s for the likes of Arnold Palmer, Joe Montana, & Wayne Gretzy. After four years of groundbreaking innovations, he joined Florida sports magnate Wayne Huizenga in pioneering cross-property sponsorship deals and omnichannel marketing programs. In both 1998 and 1999, Reif was named to Street and Smith’s Sports Business Journal’s prestigious “40 Under 40” list as one of the 40 most influential people in the sports industry under the age of 40. Reif left Miami in 1999 to become the Executive Vice President and Chief Marketing Officer of the Indianapolis Motor Speedway and INDY Racing League where he both ran the internal operations & negotiated key partnership and media agreements. 

In 2004, Reif was named President of the Entertainment Properties Division of the Endeavor Talent Agency where he negotiated programming and product integrations with television networks and movie studios on behalf of corporate sponsors and talent.  It was at Endeavor where he first began his relationship with the Rams while running the agency’s sports practice.

Reif and The Audible Group served as both the Chief Revenue Officer and CMO for the St. Louis Rams for twelve seasons overseeing its growth from a $220M valuation to its current $3.5B valuation. Reif overhauled the Rams sales and marketing operations to launch new departments in the areas of television (Rams Broadcast Network), season ticket sales, group sales, premium ticket sales, marketing, customer service/fan retention, events, and sponsorship/suite services.  Under this structure in 2011 the Rams attained their highest sponsorship revenue numbers and the highest new season and group ticket sales sold in the 75-year history of the team

Reif has served on the Missouri Board of Directors for the Make-A-Wish Foundation & began an endowment in his late father’s name, the Edward W. Reif Endowment, which he began in 2007 with the Boys Club of New York.  He currently sits on the Board of Directors for New York-based companies Conxeo and Legacy Connect. Bob is a Board Advisor to Chicago advertising network InStadium and is a 1989 graduate of Princeton University where he played quarterback for the Tigers.