U.S Bank--- It Is Official
U.S. BANK BECOMES THE OFFICIAL BANK OF THE ST. LOUIS RAMS
-The partnership with the Rams is the first professional sports sponsorship for U.S. Bank in St. Louis-
U.S. Bank has become the official bank of the St. Louis Rams under a new two-year sponsorship announced recently.
Photo Credit:Samantha Dittmann
"Over the past couple of months, we have had the opportunity to get to know Joe Imbs and his senior management team and together we crafted a business partnership that will enable us to leverage the equity of each other's brands," said Bob Reif, Executive Vice President of Sales and Marketing/Chief Marketing Officer, St. Louis Rams.
“As the market leader in St. Louis, U.S. Bank provides us with tremendous reach throughout the region, but just as importantly their endorsement of us means a great deal as we continue to re-engage the St. Louis region,” said Bob Reif, the Rams’ chief marketing officer and executive vice president of sales and marketing, in astatement.
This is the first time U.S. Bank has sponsored a St. Louis professional sports team. The deal, which runs through April 2012, includes signage, video board presence at the Edward Jones Dome and America’s Center, and co-branded debit cards. U.S. Bank will also be the game day sponsor of the Rams’ Nov. 21 home game against Atlanta Falcons. Financial terms of the sponsorship deal were not disclosed.
U.S. Bank, led locally by St. Louis President and Regional Chairman Joe Imbs, is the largest bank in the area with $12.5 billion in charter deposits. It has more than 114 branches and 324 ATMs in the region.
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The St. Louis Rams and U.S. Bank announced a two-year sponsorship agreement naming U.S. Bank the Official Bank of the St. Louis Rams.
ST. LOUIS- The St. Louis Rams and U.S. Bank announced a two-year sponsorship agreement naming U.S. Bank the Official Bank of the St. Louis Rams.
The agreement, which marks the first time U.S. Bank has sponsored a St. Louis professional sports team, will run through April of 2012. In addition to an extensive signage and video board presence at the Edward Jones Dome and America’s Center, U.S. Bank has the right to develop a Rams and U.S. Bank co-branded check/debit card. U.S. Bank will also be the game day sponsor of the Rams’ November 21st home game versus the Atlanta Falcons as well as a 2011 home game.
“Throughout this process, we have been impressed with the Rams’ vision to deliver a first class product both on and off the field,” said Joe Imbs, Regional Chairman/St. Louis Market President, U.S. Bank. “We look forward to being an integral part of their business moving forward.”