Financial services holding company, U.S. Bank has become the official bank of the National Football League (NFL) team the St. Louis Rams. 

This is the first time U.S. Bank has sponsored a St. Louis professional sports team.

Read more: U.S. Bank becomes St. Louis Rams sponsor | St. Louis Business Journal

The two-year deal, which runs until April 2012, includes signage, video board presence at the Edward Jones Dome and America’s Center. Co-branded debit cards are also included in the agreement. 

Bob Reif, chief marketing officer and executive vice president of sales and marketing for the Rams, said in a statement: “As the market leader in St. Louis, U.S. Bank provides us with tremendous reach throughout the region, but just as importantly their endorsement of us means a great deal as we continue to re-engage the St. Louis region.”

U.S. Bank, is the largest bank in the local area with US$12.5 billion in charter deposits. It has an excess of 114 branches and 324 ATMs in the region. The bank is the fifth-largest commercial bank in the United States and a subsidiary of Minneapolis-based U.S. Bancorp, which had US$283 billion in assets as of June 30. The holding company stands as the sixth largest bank in the United States based on deposits, with branches in 24 states and US$183B in deposits as of December 31st, 2009.