“Traditional sponsors aren’t spending — you have to look hard for new money,” acknowledged

Bob Reif

, whose

Audible Marketing and Sports

sells for the St. Louis Rams. Accordingly,a new Rams sponsor is the U.S. Border Patrol, despite the team’s location in Missouri.

The United States Border Patrol has been recruiting US border protecting civil servants everywhere you can think of. Sure, they mostly target young males around

Wal-Marts

, but where else can you find that demographic of red-blooded Americans signing up for their $70K jobs? Football Stadiums like The Edward Jones Dome, that's where!

The United States Border Patrol is now sponsoring a

n NFL team, the St Louis Rams

. Football has become America's game and now

DHS

has a golden opportunity to reach countless patriotic citizen fans who want to answer the call to help prevent another terrorist attack on American soil.

How do you add new sponsors when money is tight? Build new inventory, mine nontraditional categories and search in places you never looked before. So say four NFL sponsorship marketers, all of whom are having some success in the face of a shattered economy.

“Traditional sponsors aren’t spending — you have to look hard for new money,” acknowledged Bob Reif, whose Audible Marketing and Sports sells for the St. Louis Rams. Accordingly, a new Rams sponsor is the U.S. Border Patrol, despite the team’s location in Missouri.

Other teams are repeating the mantra that “flat is the new up,” ---

Read Terry Lefton's October 13,2008 full story Here at: Sports Business Journal