AIMING TO BOOST SPONSORSHIP, IMS LURES DOLPHINS EXEC AS CMO
Indianapolis Motor Speedway (IMS) has named
BOB
REIF
as Senior VP/Sales & Marketing & CMO for IMS and the IRL.
Reif
is currently Senior VP/Sales & Marketing for the Dolphins and Pro Player Stadium. IMS' marketing department and its current execs will all report to
Reif
.
IMS President, TONY GEORGE, on Reif: "We expect him to lead us to a new level of sponsorship growth" (INDIANAPOLIS STAR, 12/14).